This image is a typical visual argument from alcohol companies. There is a bottle of vodka pouring over a portion of a dark city, making the part that touches the vodka bright, exciting, and fun. It implies that by adding vodka to any sort of outing, party, etc., the event will instantly be one of the best things one has ever experienced.
I believe that the way this argument is presented is extremely effective. While some of us, including myself, are not drinkers and simply ignore ads like these, others appreciate the idea that the product implies and many of the latter go out and try the product. It is obviously a blanket statement, and some of these people will find that the statement is not true. However, many will, and it is because of statements like this that they expect to absolutely love the product.
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