The Cottonelle Puppy. We have all seen him on television. There is hardly a cuter actor on the tube than this. And this is where one can find the emotional appeal: no one can resist an adorable puppy, sleeping comfortably in the cutest position on a roll of toilet paper. This image needs no explanation—it makes a strong argument about the softness of Cottonelle standing by itself.
The persuasion? I want to find out if it’s really that soft!
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